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Competitive Intelligence: Working Side by Side with Marketing

Event Details

Time: July 15, 2009 from 12pm to 1pm
Location: Virtual
Website or Map: http://www.aall.org/calendar/…
Event Type: webinar
Organized By: American Association of Law Libraries
Latest Activity: Jul 8, 2009

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Event Description

The economic downturn has made business and competitive intelligence more important than ever for law firms. The Library and Marketing departments need to work side-by-side to achieve both the short and long-term strategic goals of the firm. Join us as a panel of competitive intelligence experts present case studies and explain how to work collaboratively in managing the expectations of all parties involved in intelligence collection and application.